“I feel that you help me gain clarity and focus. I often come into the session feeling a bit rudderless or overwhelmed and you help unravel this until we get to one or two core items on which I need to put my attention. You’re a great sounding board!”

Amanda Hancox, Strategist

“It’s not often you come across someone like Nick: he has spectacular expertise in coaching, strategy and leadership. Nick’s continually looking for new ways to develop individuals and I’ve learned so much from partnering with him over the past seven years.”


“If you want your ego massaging, your trumpet blown or to be told what a fantastic business you have and what a great leader you are, don’t work with Nick. Instead, he’ll tell you the truth. Nick helps you take your business from ‘good’ to ‘great’ because he knows what he’s talking about; he’s lived it. As a bonus, he’ll make you laugh along the way.”


“It’s an absolute pleasure to spend time around Nick, whether in a work or social capacity. His sharp wit and incisive questioning will quickly lead you to the critical issues that need resolving.”


“Nick methodically guided me through a consultative process of managing my current work issues. This allowed me to cut through the noise of overwhelming project work and deadlines.”


“Nick Shuff has been hugely influential in all my recent successes and positive decision-making. Easily approachable with a professional method, Nick outlines the steps required and the process necessary to execute them.”


“Nick is so talented and everything I could have hoped for in a business coach. He’s helping me unlock my potential as a new freelancer by giving me the confidence to keep thinking big and chasing success. Thanks, Nick!”

Marie O’Shepherd, Art Director and Book Designer

“Having worked with Nick for the past seven years, I’ve found him to be an energetic and effective business leader. In my experience, he’s able to build and retain strong, loyal teams through the most challenging circumstances – and develop effective strategies for those teams to follow.”

Sam Turnbull, Marketing Director 

“Nick and I have been professional associates for more than 20 years. It’s in the last two, however, that our relationship has elevated itself to a whole new level, along with my career. It’s my absolute pleasure to share my experience of the coaching we’ve done together for those who think they may also benefit.

“I found myself returning from an 18-month career break to take up a new role in a multi-million-pound turnover business with a need for me to get ‘up to speed’ fast. Even before Day 1, Nick was instrumental in my success in doing so. Our initial discovery conversation got to the heart of my personal objectives, what my challenges would be, and my internal ‘blockers’ in play that we could quickly jettison.

“Offering no-nonsense, Socratic guidance (and championing my efforts as we went) while continuously crafting our coach/coachee relationship, Nick was able to clear my path (“Get out of your own way, Rob!”) so I could focus on those critical first three months.

“I’m delighted to say that Nick’s support – with clearly defined boundaries of when to call / not call – meant that I was able to take charge of my future and not only survive those first 90 days but continue to thrive. I’ve been instrumental in contributing to my new company’s success in winning The Sunday Times ‘Number 1 Fastest-Growing Company in the UK 2019’ award.

“This was a team effort and I will be forever grateful for Nick’s consultative approach: getting ‘it’ and getting ‘me’. I look forward to seeing where our learning and growth-focused journey will lead next.”

Rob Elgood, Head of Sales

“Nick helps me find focus and clarity on my project to the point where I’m excited about it again! Nick hasn’t just offered coaching: his business experience means that the questions he asks don’t simply encourage me to find the right answer but also help point me in the right direction.”

TadhG White, Founder